Issue 61



The Pulse of the Hit Exchange Industry!


September 30th, 2004

One To Click On by Jon

Welcome to the newest issue of the Hit Exchange News and this week's 'One To Click On by Jon'.

Wow, what a busy week it's been in hit exchange land. Get ready for a jam packed issue with lots of issues and news that's sure to capture your interest. I did a little poll last week, and while it was not one of the most active polls in recent memory, the numbers were quite interesting.

According to the poll, 57% of those who answered said the speed in which traffic is delivered is their primary concern when choosing a hit exchange to surf. Very interesting, because of the emphasis some exchange owners place on different features in their exchange. Some would make you believe that if they give away hundreds of credits, that will make you sign up and surf. That appears to be false. (Take note new exchange owners!)

Yes, the speed of delivery is VERY important. It's simple really, people join a hit exchange for traffic, if that is not delivered, people are not happy. There's another feature that attracts me to certain exchanges, and it scored number two on our little poll. Winning credits AKA having fun while you surf came in with 21% of the vote. So the message to hit exchange owners is, make sure your hit exchange is FUN TO SURF. Add a game, add some trivia, give away free hits for surfing, keep people happy!

A combination of all things (speed of delivery, customer support, unique design, prize winnings, cheat prevention) is what makes a good hit exchange. But when it all comes down to the nitty gritty, if you don't deliver hits, you will have a hard time of keeping your members interested. What good is a trivia game if no one is going to play?

Thank you so much for being a subscriber and I hope you enjoy this issue!

Jon =)


Want to have your say? Do you agree, or disagree? Why not visit the Net Marketing Forums and join a community of REAL people, building ideas and businesses...Together!



In This Issue

  • The News
  • This Week's Top 10 List
  • Deep Thoughts
  • Program Review - Rewarding Traffic
  • Things That Make You Go...Hmmmm?
  • New Exchange of the Week



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The News

  • Webmaster Quest launched a new exchange! I mentioned this a few weeks ago and it's finally here, well at least one of them. First thing to note, this is not a website exchange. It's called BlogExplosion and it's the first ever Blog Exchange. For anyone that does not know what a blog is, this is a pretty good starting point and I applaud the WebmasterQuest team for stepping outside of the 'norm' and trying to bring new people into our little industry! Very unique!

  • ClickThru.com is back into the spotlight! Arguably the first ever hit exchange (I like to call them the grand daddy of exchanges) recently had a 're-launch grand opening' of their new site design and concept. If you are a member of Click Thru you know they are looking also for new people to bring into the industry and with their new promotions, members can surf to win DVD players, video games, candles, electric toothbrushes, and just about everything else you could imagine. To tell you the truth, there is so many new and revised features, Click Thru is definitely on it's way to very big things. Congratulations to the entire Click Thru team!

  • Wow, call this a trend, but I'm starting to like it. Click Thru is giving away DVD players and now TS 25 is giving away over $1000 in cash prizes this coming month. Prizes will be given away for most active surfers, referrers, and another contest called 'the drive for 5'. It's great to see these bigger hit exchanges giving back to their members and hopefully we can all benefit from these latest giveaways!

  • Oh Fast Freeway, please show me the way...PART 2! Well it looks like this program is TRYING to make a comeback. URLs have been disappearing and then re-appearing everyday for the past week. If you are a member of FF, be sure to check out your members section and see which URLs are in there. Hopefully this is a good sign that they are continuing to clean up this program.



Top 10 List

This week's results are based on traffic statistics (unique hits, page views, hits remaining, hits delivered) and if the exchange delivered results (sign ups). The industry changes just like in the real world, so an exchange may not be on the list this week, but will be number 1 next week! Discuss this week's Top 10 list in the Net Marketing Forum!

Enjoy this week's list!

  1. TS 25
  2. Webmaster Quest
  3. TrafficRoundup
  4. Click Crazey
  5. Hit Safari
  6. Wolf Surfer
  7. Clicks Matrix
  8. Web Biz Insider
  9. Daniel's Hit Exchange
  10. Cash Clicking

Bubbling Under


Analysis and Tracking by TrackerLinks.com - The Official Link Tracking Service of Hit Exchange News!


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Deep Thoughts - Where do you go from here?


So I got invited into Doug Williams (3 Step, Money Legs, Viral Visitors) new Best of the Best link directory. Or is it the Rest of The Best? I can't remember, that's not important. This idea on paper seems VERY solid. Get a bunch of hit exchange owners to link to each other's websites, and start to promote them offline. While Doug has some 'interesting' rules on how to be included in this directory, I applaud him for doing something many hit exchange owners have not done!

Promote the industry offline! As you know, MoneyLegs.com, is home of the 200 Million offline classified ad campaign! Good job! Finally someone has stepped up to the plate and has come to the understanding that the future of hit exchange advertising is offline. We need new people to come into our industry and will it take 200 million classified ads to do it? I don't know but it's a start!

So why doesn't the entire industry follow suit? Hopefully with the upcoming release of the Traffic Exchange Alliance, many of these promotion ideas can be put into motion but I really think this is a good day for exchanges. Yeah Doug does things his own way, and yeah some people don't agree with his tactics, but let's all agree on something, the guy is a success!

So will I join the Rest of the Best? I'm not sure if I want to rent out prime time ad space for a Money Legs banner but I guarantee you one thing, hit exchanges are about to get a lot more exposure in the upcoming months. If anything, it's got me thinking, and I hope offline advertising has got you excited too! Hit exchanges are the perfect promotional tool, we just need more people to know about them!


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Program Review - Rewarding Traffic

It's amazing the things to see when you actually track your own results. I get comments each and every week about how do I 'rate hit exchanges'? It's simple really, I'm looking if traffic is actually being delivered from the exchanges (among other things too). Rewarding Traffic is a program that you may not know exists, but if you are tracking your stats you KNOW they deliver.

Roughly a year ago this program popped up and to a lukewarm reception. Still it amassed a membership of almost 3,000 members and has been delivering traffic week in and week out. Sometimes the best gems will take some time to un-earth and I think Rewarding Traffic is a very good find!

Using an old A Script, this program has a very unique look to it. A very smooth users area makes for an easy to use experience. Surfing is a breeze, but sometimes their double confirmations on the cheat protection can become a bother. But that is really minor.

All in all this program has delivered week in and week out, and while it's not the most known hit exchange on the internet, it's one of the most consistent!

% Unique Traffic: 62
Results: 3.5 out of 5.0
Traffic Flow (Speed of Delivery): Average
Site Design: 4.0 out of 5.0
Customer Service: 3.5 out of 5.0
Ease of Use: 4.0 out of 5.0

Overall Rating: 4.0 Mouse Clicks (Rating out of 5.0)

Have a look at Rewarding Traffic here!



Things That Make You Go...Hmmm? (A 'Different' Look at the Industry!)

  • My Magic Doubler is still offline...Whoo hooooo! Hmmmm.....

  • Mike G (*cough* Spam Terminator) just released a new program called...Zabang? Hmmmm.....

  • Get ready for Hit Exchange Day! Hmmmm......


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New Exchange of the Week - Hits Coming

Remember Ad Credits? That was a cool program huh? Hits Coming is basically Ad Credits part 2! Co-owned by the same administrator, this program looks great! Not only is it a unique script, but the combination of hit exchange, exit exchange,banner exchange and e-zine list builder is such a welcomed treat.

It's got all the bells and whistles of a great looking program and the only complaint I have is the confusing credit to page view ratio. It's something like 75 credits that equal one page view? So when you transfer credits, make sure you have a calculator. Other than that, this program looks like a real winner! Who needs Ad Credits when you've got Hits Coming!

Have a look at Hits Coming here!



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Comments and Suggestions

That's it for this week folks, thanks again for subscribing to Hit Exchange News. Next week we will continue to bring you useful information and late breaking hit exchange news.

If you want to see anything addressed, looked into or discussed, please let me know. This is your e-zine with content that YOU want to read. I value your input and look forward to talking to each of you! Drop me a line here or visit me in the forums. We're building a professional community in there and we'd love for you to join us!

And finally, if you know of anyone that would like to receive the News, please feel free to let them know about HitExchangeNews.com as I appreciate all the extra promotion I can get *s* !!!

Have a good week everyone and may the CLICK be with you!

Jon G. Olson
Publisher / Editor - HitExchangeNews.com




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