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Wow, have I ever caught some heat from disgruntled exchange owners and surfers over the past year and a half I've been writing this e-zine. One of the biggest 'complaints' I get is my lack of support of the auto hit exchange industry. For those who have recently subscribed to Hit Exchange News, let it be known, Jon is NOT a fan of auto hit exchanges. An interesting discussion took place in a forum I frequent so I thought it would be a good idea to explain why I have never reviewed or featured auto hit exchanges.

It's not that I'm anti-auto hit exchange, in fact I think they are very remarkable systems. They have a very high user rate, most of the memberships are in the tens of thousands and you can get a lot of traffic from using them. It's not even the quality of the traffic that makes me not use these programs. To tell you the truth, I'm basically anti-auto anything.

I don't like automation online. I rarely use auto responders because I think it takes away from the 'human communication' we lack, especially online. For me there is nothing better than reading a well thought out support request, not just an auto responded message. I was never a fan of FFA programs and once the automation of the safelists came about (and arguably ruined the industry), I ran away from that as well. I think there is WAY too much automation in the internet marketing business, because it plays with the popular belief that it is easy to make money online. The whole 'sit back and let it happen' attitude if you will.

I'm living proof that YES there is money to be made online and NO, you don't need to be 'automated' to make it happen. I've actually had horrible experiences with automation, and way back when, accidently sent out over 100,000 emails via auto responder the first time I ever used an FFA program. I like being in control of my business and not relying on some piece of software to let my members know they are appreciated and valued.

I really wish nothing but good things for this exchange. It is only a few months old, but is proving to be very effective. First Place Traffic is one of the better new hit exchanges to come online in quite sometime and plays off a simple concept. Deliver the hits, and don't worry about anything else.

This exchange is a solid program as it's LJ Script backbone has all the features you've come to expect from text and banner impressions, to daily contests and surfing bonuses everywhere you turn. However there has been some troubles. I don't think this program is on a dedicated server, as load times can be long and recently the entire program went offline for, what I'm guessing, is using too many resources.

Again, I hope this program continues to improve and hopefully is can get it's own server soon (if it has not already). First Place Traffic is a very good example of keeping hit exchanges simple but most importantly, delivering on what is promised.

% Unique Traffic: 61
Results: 3.5 out of 5.0
Traffic Flow (Speed of Delivery): Average
Site Design: 3.5 out of 5.0
Customer Service: 3.5 out of 5.0
Ease of Use: 3.5 out of 5.0

Overall Rating: 3.5 Mouse Clicks (Rating out of 5.0)

Have a look at First Place Traffic here!

• Tsunami Gold has been delayed for a few more days. And just in case you forgot...'MONEY LEGS DOT COM, HOME OF THE 200 MILLION OFFLINE CLASSIFIED AD CAMPAIGN...JOIN FREE TODAY!!!! And who said audio on websites didn't work? Hmmmm.....

• What happened to EZHits4U.com? Hmmmm.....

• George W. won the election. Wow, JibJab.com is so much funnier now. Hmmmm......

Yeah, this seems to be a very good idea but when the prize isn't going to be awarded until December 31st, 2005, you've really got to wonder. If they pull it off, generate enough members and start giving away prizes like this every few months, I could see this kind of concept exchange taking off. But not awarding this for another year, could really hurt the potential of this program.

Time will surely tell!

Have a look at Traffic Twist here!

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If you want to see anything addressed, looked into or discussed, please let me know. This is your e-zine with content that YOU want to read. I value your input and look forward to talking to each of you! Drop me a line here or visit me in the forums. We're building a professional community in there and we'd love for you to join us!

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Have a good week everyone and may the CLICK be with you!

Jon G. Olson
Publisher / Editor - HitExchangeNews.com